Brand Identity

The brand Identity is one of the key elements of the project, as it requires the continuity of idea’s and themes across all of the different platforms of the music video I was creating. It was important that I show the same style across the digipak and the adverts as well as the music video as too make the items look professional and real. It was important to include the same sort of images in order to create the same effect and the same atmosphere in all projects. One of the main elements is the use of font and color/image, both have been looked at in great detail and experimented on too make sure they can fit the whole concept of the story and theme of the song and artists genre. The brand identity is centered around the music video as this was the first to be developed and the most time has been devoted too it. Obviously I needed the song and the genre first to develop the full project so that is why I started with the video. The whole brand is based around the main character for both the song and performance parts and the story and narrative sections. I have included the image of the main character in all of the projects, as a way of making sure that there is a similarity throughout. The idea of darkness is a constant in the music video as a way of expressing the storyline though the lighting and editing effects, camera shots. The darkness tone is apparent in the advert though the split scene including white and black, the digipak though the photo-shoot in the pool section. And the video though a number of methods including the difference between light and dark and the expression of different feelings using lighting and a mixture of editing and camera effects to add to the overall feel that links to the sad emotions and dark times in peoples lives. The production brand identity is part of the full project as the production logo is visible on all of the main production planning material. The logo was developed as a way of showing that the work is professional and also a way of advertising the content created. The logo was designed in a way that shows the same themes and styles that the project is about. And there was development and research that went into it as part of the planning section.